Keeping the reins on how your company’s brand standards are applied throughout your organization can be a daunting task. The ONE System helps you keep control. With it, the integrity of your brand image is 100% safeguarded. All assets are approved at the corporate level before being loaded into the system, so nothing goes out into the marketplace that you haven’t Okayed.
The ONE System’s customizable ad templates allow you to decide which elements within an ad are open for modification on the local level. In this way, you are able to control the degree of customization that can be effected while, at the same time, you give your system users in the field a greater sense of empowerment by allowing them to adapt materials for their own local-market use.
Your ONE System significantly reduces and, in some cases, even eliminates entirely the need for many hard production costs. These include shipping charges for dubs and proofs, as well as the time-consuming expense of unnecessary meetings, long-distance phone calls and other intangible daily tasks that can erode your budget.
The repository of creative templates and customizable advertising materials contained in your ONE System eliminates the need for your associates in the field to develop completely new creative executions from scratch. This results in a significant savings of both time and manpower which, of course, ultimately leads to reduced overhead costs and greater profitability.
With your ONE System, you’ll spend more time growing your business and less time babysitting ad creative. All of your company’s marketing components are centrally located and fully categorized, permitting your regional and local offices or franchises to not only customize their own ads, but also to order their own materials, freeing countless hours of time across every level of your organization.
Because your ONE System is a process-management tool, you’ll spend less effort on menial and time-consuming, day-to-day tasks like fielding requests for localized materials. Instead, you’ll be able to focus more of your energies on being proactive and staying ahead of your constantly changing marketplace. As a result, you’ll be able to deliver a more finely tuned and consistent brand message.
Because all of the players involved in a specific project or initiative are linked into the system, all participants can track and monitor the work at any point in the process, from start to finish. The end benefit is that your timelines will become shorter and your approvals much easier to attain.
The ONE System allows you to conveniently view every single marketing activity underway in your entire organization. You can instantly call up everything from a single local ad in the process of being customized to your entire archive of campaign elements.
One of the most powerful advantages of the ONE System is that it was designed by marketing professionals for marketing professionals. Because of this, we understood from the outset that marketing people are not expected to be IT experts. So, we focused on keeping the entire system simple to operate and easy to understand. This benefits you in two very significant ways. First, because it’s easy to operate, your associates will spend less time trying to learn and navigate the system, saving you precious man hours. Second, because users are less likely to become intimidated or frustrated when they’re engaged with the system, they’ll not only enjoy the process more, they’ll likely enjoy it more often. And the more they enjoy using it, the better you’ll look for choosing it.
One of the most innovative features of the new ONE System version 6.0 is a cache of ancillary marketing services that can be directly accessed through the system. By forging partnerships with highly respected industry leaders in the printing, creative services, promotions, and list-management sectors, we are able to offer our system users a full spectrum of marketing services.
ONE System supports these industry standard applications:
